Louis Vuitton presents the Spring-Summer 2027 Men’s Trunk Campaign

Louis Vuitton’s Trunk Editions epitomize the sophistication and ease of its menswear collections with essentials made exceptional. The House’s second Trunk Edition, Spring-Summer 2027, designed by Men’s Creative Director Pharrell Williams, envisions a life shaped by taste and curiosity, as suggested in a campaign starring Louis Vuitton Ambassador Callum Turner, photographed in New York City by Gregory Harris.

Close-ups, shot on film, show not only the collection’s exquisite detailing, but a balance struck between traditional refinery and modern comfort. Each piece reflects Louis Vuitton’s staunch dandyism ideals, allowing for an ultimate embodiment of self, or of a scripted character.

In a series of cinematic portraits and short film, Callum Turner produces a dynamic narrative of a business traveller’s respite: communing over a game of chess, reading the day’s news in repose, unwinding with his dog, having midafternoon tea, perfecting a putt or taking a moment to freshen up.

In these scenes, clothing is minimally branded with VVN Louis Vuitton signature tabs, highlighting the elevated fabrics: classic shirting, slacks, and jackets replace the expected workwear references with crisp cotton silk poplin, double-face cashmere vicuña and cotton-cashmere indigo-washed denim.

The Spring-Summer 2027 Men’s Trunk Collection is available in Louis Vuitton stores worldwide and online from September 24.

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel“ through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.