Louis Vuitton LV Crayon - A New Category in Lip Artistry

A World of Beauty

Louis Vuitton continues its journey into beauty with a new chapter for La Beauté - a universe where travel, creativity, and savoir-faire converge in the most elevated expressions of make-up. Expanding the Maison’s founding vision, this collection redefines beauty as a lifestyle, an experience, and a dedicated artform, setting a new standard in luxury beauty. The vision of Dame Pat McGrath, La Beauté finds its sharpest expression yet: introducing the LV Crayon, a first-of-its-kind lip liner that brings the precision of her legendary runway artistry to the ritual of everyday beauty.

Reshape your Lips in LV

Designed by Dame Pat McGrath in homage to her precision technique seen on the LV Runway. The LV Crayon marks a defining new chapter in the La Beauté Louis Vuitton universe. A first-of-its-kind monogram-shaped lip liner, it was conceived by Dame Pat McGrath in direct homage to the precision technique that has defined her work on the Louis Vuitton runway for over two decades. Designed to be worn with LV Rouge and LV Baume to complement, contrast, and complete every lip look - the LV Crayon is the ultimate all-day precision tool. Featherlight, silky smooth and powered by a high-performance formula, it delivers the definition of a power pout.

“Every look I have ever created on the Louis Vuitton runway begins with the lip line - it is where precision becomes art. The LV Crayon is a tool that deserves to be in the hands of every woman. It’s both seamless to use and beautiful to hold.” - Dame Pat McGrath, Creative Director, Cosmetics, La Beauté Louis Vuitton

Dutiful by Design

Each LV Crayon has been conceived as an objet d’art as much as an everyday make-up essential. In keeping with the La Beauté design codes, every detail has been considered for both aesthetic beauty, and the tactile pleasure of use: Unique Monogram Flower-Shaped Pencil - The iconic LV monogram flower has been translated into the very shape of the crayon. Designed by craftsman Konstantin Grcic, this flower shape also serves to enhance application precision and control. Black Matt Wood - A luxurious, soft touch tactile body that feels as considered in the hand as any Louis Vuitton piece. Ombré Colour Pencil - Each crayon reveals its shade through a gradient transitioning from glossy tip to semi-matt body, transforming the product itself into a tool of artistry. This considered play of finish mirrors the formula: elevated in every detail. Gold Monogram Flower Cap - A precious finishing touch that echoes the iconic monogram canvas, as well as the cap of the LV Rouge.

Texture, Sensoriality and performance

Infused with a peptide, the LV Crayon delivers a truly luxurious, sensorial lip liner formula. Its smooth, creamy, melting texture glides on effortlessly. It visibly plumps and enhances lip contours for an immediate and lasting effect. Lips feel as revitalized.

“The texture of the LV Crayon is something everyone needs to feel for themselves. It melts into the lips like a second skin - creamy, silky smooth, so unbelievably comfortable. And the best part is it stays!“ - Dame Pat McGrath, Creative Director, Cosmetics, La Beauté Louis Vuitton

The Visionary behind the Vanity

Dame Pat McGrath DBE is globally revered as the defining visionary in beauty for our generation. From her transformative runway looks to her culture-shifting editorial work, she has shaped the language of modern make-up across three extraordinary decades. In her role as Creative Director, Cosmetics for La Beauté Louis Vuitton, she brings her unparalleled artistry to a house known for avant-garde expression. Her long-standing collaboration with Louis Vuitton fashion - spanning more than twenty years backstage at its runway shows - has evolved into a permanent, defining expression of beauty: crafted with the meticulousness of couture, and conceived to endure.

“Beauty has always been the most intimate form of self-expression - and that is exactly what we are building here. At Louis Vuitton, everything begins with a vision and ends with something extraordinary. That is the only standard I have ever worked to, and it is the standard this collection was made to exceed. This is beauty with purpose, with history, and with the kind of craftsmanship that you feel the moment it touches your skin.” - Dame Pat McGrath, Creative Director, Cosmetics, La Beauté Louis Vuitton

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, fragrance and beauty. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.