TAG Heuer Takes over as the official title partner of the Formula 1® British Grand Prix 2027 - Racing full speed into Silverstone

With the 2027 Formula 1 calendar now officially announced, the British Grand Prix at Silverstone has been confirmed as a TAG Heuer Title Grand Prix — the Maison’s third such partnership, following the Formula 1 TAG Heuer Grand Prix de Monaco (title partner in 2025) and the Formula 1 TAG Heuer Gran Premio de España in Madrid (title partner in 2026).

An iconic fixture on the Formula 1 calendar, Silverstone provides a fitting stage for TAG Heuer to celebrate its longstanding connection with the sport and its deep-rooted racing heritage. With an established history in Formula 1, TAG Heuer has been at the heart of some of the sport's most defining moments, building an enduring legacy around precision, innovation, performance and an uncompromising passion for racing.

The connection between TAG Heuer and motorsport is indelible, with the timekeeping and expertise of the maison presented at many of the defining moments of the sport. From partnerships with Scuderia Ferrari and McLaren leading to a decade-long relationship with Oracle Red Bull Racing today, to the connection with the greatest drivers in the sport including Ayrton Senna and Max Verstappen, the heritage of TAG Heuer in Formula 1 is unrivalled.

Silverstone holds a special place in the annals of the company history: in 1974 the Heuer Monaco would be superseded by Heuer Silverstone, a new automatic chronograph design that retained the square form of the Monaco but softened the edges and featured hooded lugs to further refine the form. Available with blue, fumé and red dials, it became a legend of the era and was worn by celebrated drivers including the Swiss pilot Clay Regazzoni during his time with Ferrari.

"For TAG Heuer to be title partner for the 2027 British Grand Prix is an honour and a privilege for us. As one of the most storied tracks on the calendar, and the location of the first ever official Formula 1 race more than 75 years ago, it is also located in one of the key markets for TAG Heuer today making it all the more of a moment for us to celebrate the incredible relationship between our maison and motorsport," said Béatrice Goasglas, CEO TAG Heuer.

The 2027 British Grand Prix will mark a new chapter in this multi-decade relationship, bringing TAG Heuer's racing spirit to one of the world's most iconic motorsport venues. From its historic involvement with legendary drivers and teams to its role as Official Timekeeper of Formula 1, the Maison's connection with the sport continues to evolve, creating new opportunities to celebrate its heritage while looking towards the future.

As Formula 1 returns to Silverstone in 2027, TAG Heuer will further strengthen its presence in the UK, bringing together the brand’s passion for motorsport, its Swiss watchmaking expertise and its commitment to pushing performance beyond the limits.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is led by Béatrice Goasglas, CEO of TAG Heuer.

For 166 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of two iconic families designed by Jack Heuer – TAG Heuer Carrera, and Monaco – and is rounded out with the contemporary TAG Heuer Aquaracer, Formula 1, Link, and Connected lines.

Embodying TAG Heuer’s new philosophy, Designed to Win, the brand continues to build on its legacy of bold innovation, resilience, and high performance. Its prominent partnerships and brand ambassadors reflect TAG Heuer’s drive to push boundaries and perform in the moments that matter most. r.