Longines Master Collection

August 28, 2026

Icons of Elegance

Drawing on Longines’ heritage of elegance and watchmaking expertise, the brand unveils a completely redesigned Master Collection for both women and men. First introduced more than 20 years ago, the collection now presents new three-hand models, moonphase chronographs, and for the first time within The Longines Master Collection, a monopusher chronograph.

Reinterpreted as enduring expressions of classic sophistication, these models reaffirm their status as Longines icons. The collection is presented through the Home of Elegance campaign, bringing together for the first time all the brand’s Ambassadors of Elegance in a setting that reflects a shared vision of refinement, balance and character. Within this universe, these figures embody a collective expression of timeless style and elegance, reflecting the new Longines Master Collection timepieces.

CHRONO MONOPUSHER - a Contemporary Revival

The redesigned Longines Master Collection marks the introduction of the Chrono Monopusher, unveiled for the first time in two 41-mm models featuring a pulsometer scale. Designed for intuitive operation, the chronograph functions - start, stop and reset - are controlled via a single pusher integrated into the crown, embodying a refined balance between technical sophistication and ease of use.

The pulsometer scale on the outer circumference allows the wearer to measure the heart rate by timing a set number of beats (typically 30) and reading the corresponding pulse directly. Originally developed for doctors and nurses before the advent of electronic heart-rate monitors, the pulsometer enabled quick pulse readings using a wrist- or pocket-watch chronograph.

Today, it continues to be used, while remaining a nod to its medical heritage and to vintage chronograph design. The Longines Master Collection Chrono Monopusher offers a focused approach to measuring time, whether tracking a journey, a task or a moment in the day, it delivers reliable performance while reflecting Longines’ commitment to precision, elegance and watchmaking tradition.

At the heart of both Longines Master Collection Chrono Monopusher models is a Longines exclusive manual-winding mechanical movement: the column-wheel calibre L799.5. Equipped with a silicon balance spring, it delivers a power reserve of up to 68 hours, ensuring durable precision and reliability. The chronograph display features a 60-second central hand and a 30-minute counter at 3 o’clock, offering clear and efficient time measurement. The movement is visible through a transparent case back fitted with a sapphire crystal, while water resistance is maintained up to 3 bar (30 metres).

CHRONO MOONPHASE - a Refined Expression of Elegance and Technical Mastery

A signature complication of the brand, the moonphase display takes centre stage in these Longines Master Collection chronograph models, introducing an added layer of complexity while preserving the collection’s refined identity and reinforcing its status among Longines’ icons of elegance.

Housed in a 41-mm round stainless-steel case, these timepieces are powered by a Longines-exclusive self-winding mechanical movement: the column-wheel calibre L687.5. Measuring 13 1/4 lines, it features a silicon balance spring, 27 jewels and a frequency of 28,800 vibrations per hour, delivering a power reserve of up to 66 hours.

The functions are arranged with precision to ensure both clarity and balance. Hours and minutes are complemented by a small seconds and 24-hour indicator at 9 o’clock, while the date is indicated along the dial circumference by a half-moon-shaped central hand. The chronograph features a 60-second central hand, a 30-minute counter with day and month indication at 12 o’clock, and a 12-hour counter combined with the moonphase display at 6 o’clock.

THREE-HAND MODELS - new Additions Showcasing Diverse Expressions of Elegance

At the heart of the collection, the three-hand models express the essential codes of the Longines Master Collection and reaffirm their place among the brand’s icons of elegance. Following the launch of new three-hand models in June, the collection is now further enriched with new blue dial executions and refined variations featuring two-tone bracelets, expanding its aesthetic versatility.

Available in 30-mm, 34-mm, 39-mm and 41-mm, these watches offer a broad range of variations while preserving a coherent identity. The redesigned case, defined by its concave bezel, intro- duces a more fluid and contemporary profile while enhancing comfort on the wrist.

New Brand Campaign - THE HOME OF ELEGANCE

The new Longines Master Collection is presented through the Home of Elegance, a campaign that brings together all the brand’s Ambassadors of Elegance within a shared environment. In this setting, Kate Winslet, Eddie Peng, Jennifer Lawrence, Henry Cavill, Zhao Liying and Yosh Yu are united naturally, gathering under one roof in a space that reflects a sense of warmth, authenticity and effortless style. The Home of Elegance becomes more than a backdrop – it is a place of connection, where personalities, cultures and expressions of elegance come together effortlessly.

Within this environment, the ambassadors engage with quiet ease, each embodying their own interpretation of elegance while contributing to a collective sense of harmony. Their presence reinforces the idea that elegance is not singular, but shared – a dialogue shared by authenticity, where individuality converges around a common expression of enduring values.

Within this setting, the Longines Master Collection appears as a natural extension of these values, timepieces that have become icons of craft and distinction, where precision, structure and refinement come together with clarity. The watches are seamlessly woven into this intimate universe, reinforcing the connection between personal expression and timeless design. Here, the ambassadors and the watches exist in a quiet conversation, each reflecting the other as shared icons of elegance within the Home of Elegance.

A RENEWED EXPRESSION OF AN ICON

The Longines Master Collection has long stood as a defining expression of Longines’ watchmaking identity - a line where technical precision meets timeless elegance. Created in 2005, it was conceived as a synthesis of the brand’s heritage, merging emblematic design elements drawn from across its history. Among these, the distinctive Arabic numerals - inspired by the Longines Weems Second-Setting Watch of 1928 - lend the collection a sense of historical continuity while reinforcing its strong visual identity. Since its introduction, it has embodied the brand’s commitment to craftsmanship, offer- ing refined complications and classical design codes that resonate across generations, and expressing the fundamental values at the heart of Longines’ identity.

With this complete redesign, the collection enters a new chapter shaped by continuity and transformation. Rather than departing from its foundations, this evolution refines and reinterprets the elements that define it: the centrality of the dial, the harmony of proportions, and the balance between function and aesthetic clarity. The introduction of new case constructions, concave bezels and reworked guilloché dials signals a deliberate progression towards greater openness, lightness and depth.

This expanded collection, spanning multiple sizes and complications, from essential three-hand models to moonphase and monopusher chronographs executions - reflects a broader understanding of modern elegance. It responds to contemporary expectations of comfort, versatility and precision, while preserving the understated sophistication that has always defined the line.

Presented within the Home of Elegance, alongside the brand’s Ambassadors, the Longines Master Collection asserts its place not simply as a continuation of a legacy, but as its renewed expression. Rooted in heritage yet attuned to the present, it stands as a modern interpretation of a Longines signature: a collection that evolves with its time while remaining unmistakably true to its character.

Press releases in partnership with cChic News and cChic Magazine

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