Target Corporation By Design Opening Night in New York City

What: Yesterday evening, Target offered a first look at a Target by Design, a New Museum Retail Experience open to New Yorkers for just two days. The experience unfolds across three immersive rooms, and its debut event featured DJ sets by SOFI TUKKER, Amrit Tietz, and Louise Chen.

The presentation featured an archive of Target's designer-helmed creations— including pieces from Michael Graves, Marimekko and Missoni—and culminates in a bespoke line of bags created for New York Fashion Week by a collective of established and emerging designers. Featured contributors included Public School New York design duo Dao-Yi Chow and Maxwell Osborne, Chloë Sevigny, Venus Williams, Laila Gohar, Max Alexander, Kahlana Barfield Brown and Daniel Arsham, alongside emerging designers from Pensole Lewis College of Business and Design.

This Saturday (9/12), the celebration will extend to Target's SoHo concept store with an interactive customization experience for NYFW. Plus: the chance to win one of 10 reinterpreted Public School New York Target bags via @Target on Instagram.

Who

• Venus Williams, Athlete
• Katie Holmes, Actress
• Dao-Yi Chow, Designer at Public School New York
• Maxwell Osborne, Designer at Public School New York
• Chloë Sevigny, Actress
• Laila Gohar, Artist
• Max Alexander, Designer
• Kahlana Barfield Brown, Designer
• Daniel Arsham, Artist
• Regé-Jean Page, Actor
• Lana Candor, Actress
• SOFI TUKKER, DJs
• Amrit Tietz, DJ
• Louise Chen, DJ
• Deuce McBride, Knicks Player
• Ana Ortega, Influencer

Where and When

New Museum, 235 Bowery, New York, NY 10002

Wednesday, September 9th, 6-9pm

About Target

Target brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.

Photo : Carl Timpone & Michelle Kammerman - BFA.com