Primadonna Cool collabs, bold looks and effortless comfort - this is Primadonna’s summer - SS26 collection preview

Coming soon: cool collabs and co-creations with some fashion icons and, above all, super-comfy styles in no fewer than 93 (say what!?) inclusive sizes. Primadonna dives into summer with a collection you simply can’t ignore. An ode to freedom and imagination, a statement for everyone who dares to be themselves. A preview.

Dream, dare, do

Imagination knows no limits, just like Primadonna. No rules, no compromises. Just look at her latest summer collection: sexy, bold, chic, edgy or stylish and everything fits perfectly. Dreaming? Of course you can. Just doing it? Even better. Wear what you want, do what you want. Feel good in your lingerie and in your own skin.

Rêver ? Bien sûr que c’est permis. Agir ? Encore mieux. Portez ce que vous voulez, faites ce que vous voulez. Sentez-vous bien dans votre lingerie et dans votre peau. ​ ​

Sneak Peek

Colours that make you daydream, fabrics that feel amazing, styles that bring out the sexy queen in you…

About Primadonna

At Primadonna ​we push boundaries. Unparalleled support ​in 93 inclusive sizes.

No more picking and choosing.We match fashion with fit, and a cool look with comfort. ​Our promise: no compromises.

We get you; we hear you.Whatever you need, we'll find a solution for you.​With a comfortable fit ​that feels like a second skin.

Feel supported.​Feel understood.Feel confident.Experience the Primadonna effect.​Real promises, real impact.