Louis Vuitton becomes Official Supplier and Branded Licensee of the FIFA World Cup 2026TM and presents the official bespoke Trophy Trunk

As an Official Supplier and Branded Licensee of the FIFA World Cup 2026TM, Louis Vuitton presents the official bespoke Trophy Trunk to create, transport and showcase the most iconic trophy in football. The Trophy Trunk will make its first appearance on the pitch during the final of the FIFA World Cup 2026TM, when it will be guided onto the field by Louis Vuitton Ambassadors and a FIFA legend, in keeping with a protocol that has become iconic since 2010. For this occasion, the House also unveils an exclusive limited-edition collection of Louis Vuitton trunks.

Created by Louis Vuitton's artisans, the new Trophy Trunk was created in the historic workshops of Asnières-sur-Seine, near Paris. This exceptional object is covered by the iconic Louis Vuitton Monogram canvas, showcasing two front panels adorned with a golden "V" – for "Victory" and "Vuitton" – painted to recall the trophy's colors. The exterior is finished with leather trim, known as “lozines”— Louis Vuitton's signature borders — along with gold-plated brass corner protectors, a lock, and clasps that echo those that have been used on Louis Vuitton trunks since the 1860s. The interior of the Trophy Trunk is lined with light beige leather, and a patch featuring the partnership logo between Louis Vuitton and FIFA is integrated into the lid.

"For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport's power to inspire and bring people together. We are thrilled to continue this partnership for the FIFA World CupTM 2026. At its heart stands the world's most coveted trophy — a symbol of dedication, collective ambition, and the ultimate celebration of victory. For this new edition, the Louis Vuitton Trophy Trunk continues this legacy, accompanying the iconic moment when football’s greatest achievement is celebrated and history is made." says Pietro Beccari, CEO & Chairman, Louis Vuitton.

“Louis Vuitton brings a unique blend of heritage, craftsmanship and prestige to the FIFA World Cup. The Official Trophy is the most coveted prize in world football and it is only fitting that it is carried in a Louis Vuitton trunk. The moment it is brought onto the pitch ahead of the final match will once again be a highlight, connecting tradition with the pinnacle of modern football.” explain FIFA Chief Business Officer Romy Gai.

Since 2010, Louis Vuitton has maintained close ties with the greatest international sporting competitions. In the world of football, the House has notably designed the Trophy Trunks for previous editions of the FIFA World CupTM, accompanying the trophy during the Finals of the FIFA World Cups in South Africa (2010), Brazil (2014), Russia (2018), and Qatar (2022) thus celebrating "Victory Travels in Louis Vuitton".

An Exclusive Limited-Edition Collection as an Official Branded Licensee of the FIFA World Cup 2026TM

Louis Vuitton unveils a limited-edition of three iconic trunks, inspired by the colors and design of the FIFA World Cup 2026TM Trophy Trunk. This includes a Coffret 8 Montres designed to efficiently store up to eight watches on removable cushions, a Cotteville 16 Montres dedicated to watchmaking, and a Malle Courrier Lozine 110, all adorned with Monogram canvas and revisited with the hand-painted FIFA World Cup Trophy and the golden "V". Honoring a tradition dear to the House, these trunks can be personalized with their owners' initials.

Through the world of football, these creations celebrate the House’s savoir-faire and heritage, expanding Louis Vuitton's Art of Travel into new horizons.

“Victory travels in Louis Vuitton”

Throughout its history, Louis Vuitton has been entrusted with protecting the most precious possessions of internationally renowned athletes. Louis Vuitton perpetuates this tradition today by designing trunks to transport and showcase the world’s most iconic sporting trophies and awards. These highly charged collaborations continue to set new milestones in the history of the Maison, underlining that “Victory travels in Louis Vuitton” and that sporting excellence echoes the core values of Louis Vuitton. Since its first partnership with the America’s Cup in 1983, the Maison has been associated with the world’s most prestigious competitions, including the FIFATM World Cup (2010, 2014, 2018, 2022 and 2026), the League of Legends Cup (2019 and 2020), the Davis Cup (2019, 2020, 2021 and 2022), Roland Garros (2017 and 2018), the NBA (2020, 2021 and 2022), the Formula 1TM Grand Prix de Monaco (2021, 2022, 2023, and 2024), Formula 1 (since 2025), the Rugby World Cup in France (2023), the Ballon d’Or® (2023, 2024 and 2025), the Paris 2024 Olympics and Paralympics and Australian Open (2023, 2024, 2025 and 2026).

About Louis Vuitton

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, fragrance and beauty. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship

About the FIFA World Cup 2026TM

The FIFA World Cup 2026TM is the most inclusive FIFA World CupTM ever, bringing together 48 teams and 104 matches across 16 Host Cities in Canada, Mexico and the United States. As the first FIFA World CupTM to be hosted by three countries, the tournament is uniting fans, communities and cultures across North America and around the globe through the power of football. Over 6 million fans have already attended matches, while billions are engaging with the competition worldwide. The tournament represents a major milestone in FIFA’s mission to make football truly global, expanding opportunities for more nations to compete on the world’s biggest stage and generating revenues that are reinvested in football development worldwide for the benefit of all 211 FIFA Member Associations.