Hennes and Mauritz Announcing ELIE SAAB a celebration of glamour and timeless elegance

The ELIE SAAB H&M collection will reflect the brand’s contemporary vision, as well as its house codes. It will encompass womenswear, menswear and a range of accessories, including footwear. Highlights are embellished gowns, shimmering separates and sharply cut tailoring. Details include fine lace, gradient sequins and signature monograms.

Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear

“We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection.”

Elie Saab, Chairman and Chief Creative Officer

“This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.”

The ELIE SAAB H&M collection will launch in select stores and online on 22 October 2026.