Lamborghini and The Italian Excellence Code

Italian actor Stefano Accorsi explores italianità, defining the essence of Made in Italy

Automobili Lamborghini is synonymous with Italy and its inimitable culture. There’s an italianness, italianità , an innate DNA that reveals itself at every turn and yet is quintessentially difficult to explain: ‘Made in Italy’ is not only the pinnacle of design and manufacturing, it emanates something unique to the country it references. Is it even possible to define what constitutes Made in Italy ‘excellence’?

Stefano Accorsi is an award-winning Italian actor, writer and director. Born in Bologna with the sound of super sports cars resonating around his hometown, Accorsi embarks on a journey to understand The Italian Excellence Code: the latest films from Automobili Lamborghini.

The answers aren’t obvious: revelations come from the simplest observations in an Italian piazza. Humans and their environment interact to create a particular aesthetic - a taste - perceptible in every moment and every facet of Italian life. Accorsi watches every movement, every choice made against a backdrop of tradition and culture. The design and colour of Italian life, of Lamborghini, is infinitely nuanced: this is taste.

Accorsi observes the complex sport of fencing, with its precision, movement and style. The fencer perfects every decision, learns and evolves to elevate outcomes. When the move is flawless, it’s evaluated and assessed and sharpened further. Sportiness, elegance, skill and technical know-how combine to constantly advance to new dimensions. This is ingenuity. An essential of the Excellence Code.

But is taste and ingenuity enough, or is there a final component? Can the world of opera reveal a flair unique to Italy that gives this elusive equation its voice? Accorsi explores the theatre of performance, where a new interpretation of established and loved compositions gives rise to original drama, passion and sensations, and the flair of the Italian maestro.

Set against the backdrop of Italy and a celebration of Lamborghini’s world of super sports cars, Stefano Accorsi takes viewers on a thoughtful and sensuous voyage of discovery in a three-part film to identify ‘The Italian Excellence Code’.

About Automobili Lamborghini S.p.A.

Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is one of the most recognized brands in the luxury super sports cars segment, defining its future through uncompromising performance, design and emotion. Rooted in a 100% Italian identity and supported by a global community driven by passion, craftsmanship and people, the company combines technological innovation with authentic racing DNA, with motorsport serving as both a strategic laboratory and a core expression of the brand.

From iconic models such as the Miura, Countach, Diablo and Aventador to limited editions including the Sesto Elemento and Fenomeno, Lamborghini has consistently created lasting value through rarity, personalisation and craftsmanship. Today, its fully hybrid line-up is structured around three main model families: Revuelto, the first HPEV with a V12 engine; Urus SE, the first plug-in hybrid Super SUV; and Temerario, the benchmark V8 HPEV in its category. From each family come the most extreme versions, such as Urus SE Performante, an authentic expression of the brand and its most performance-oriented soul, and Revuelto SV, the latest evolution of Lamborghini’s V12 Super Veloce lineage, combining enhanced performance, racing-inspired technologies, and an even more engaging driving experience.

With over 3,000 employees and a network of 188 dealers in 57 countries, Automobili Lamborghini pursues a long-term growth strategy built on technological innovation.